NIKE TECHFLEECE

CLIENT NIKE | PRODUCTION AIXSPONZA | DATE 2016

Working together with Aixsponza to create some styleframes for the techfleece technology of Nike.

One of the main ideas was to visualise the shielding Effect of Nikes clothing to keep you comfy and warm inside. Another requirement was to find a transition from live action footage to the the said shielding scenario. We decided to unveil the hoodie in its single strings to form the needed shield shapes.

The project was posted on Stashmedia STYLE FRAME design conference.
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