CLIENT NIKE | PRODUCTION AIXSPONZA | DATE 2016
Working together with Aixsponza to create a visual language of the lightest Air Max 1 sneaker ever.
After the exploration of the visual style, we packed all the elements of the Air Max 1 Flyknit in a lightweight one shot animation for emphasizing their strength. Beside the mentioned tasks we also delivered Nike with a whole retail package, e.g. print, animation for shops window.
Before we went all balloony on the Air Max 1 we had a bunch of ideas and animations, which are not selected but worthwile to show. These are some of the ideas I have worked on.